Fashion Designer; Laduma Ngxokolo
A fashion designer with a significant story to tell
Laduma is a fashion designer with a significant story to tell. His journey started in 2010, with a thirst to find knitwear design solutions for a fashion brand that tells a unique South African story. His vision was to create a modern brand that is rooted in authentic South African culture and aesthetics.
Along his journey into exploring astonishing traditional beadwork craft, patterns, symbolism and colours, he discovered that these would be the best inspiration for knitwear. This inspiration was later incorporated into his modern knitwear range.
Laduma Ngxokolo was invited to present his innovative B-Tech project, at the 2011 Design Indaba Conference and was among only six other graduate innovators from around the world.
Inspired by his late mother’s dream as a knitwear designer in the 80’s, who was a great patriot of heritage.
Born in Port Elizabeth in 1986, Laduma Ngxokolo had his first hands-on experience of textile designing in 2003, when he studied at Lawson Brown High School. Ngxokolo’s flair for knitwear design, earned him a bursary from both Port Elizabeth-based Cape Wools South Africa and Mohair South Africa. This was still during his B-tech studies at Nelson Mandela Metropolitan University in 2010.
The same year Ngxokolo won the South African national leg, of the South African Society of Dyers and Colourists (SDC) Design Competition. This earned him a trip to London, where he was awarded first prize internationally for the competition.
Laduma Ngxokolo incorporates traditional beadwork designs, into his range of wool and mohair garments. Through his work, he has travelled across the world and was recently invited to attend a design conference in Amsterdam. He had the opportunity to tell his story and present his brand to an international audience.
Laduma has been featured at the Design Indaba 2014 exhibition and recently showcased his work at the Mercedes-Benz Fashion Week in Joburg for 2014. He is a true South African ambassador of creativity and fashion design.